I just got three four-tops down.

Do you know what this sentence means? It is an example of jargon, a special language that is part of a particular setting. Jargon may consist of technical terms or slang.

The server is saying that three tables of four people just sat down.

Use Context Clues Read each sentence. Discuss with a partner how context helps you understand each term.

• 1. Rather than just buying desserts for First Slice, Diaz spends hours preparing made-from-scratch pies.

• 2. Many homeless people would have a hard time feeding themselves if they could not get supplies that are donated to local food pantries.

MEDIA & TECHNOLOGY

Advertising is a form of persuasion. You can analyze media persuasion the same way you analyze persuasive writing.

• 1 Analyze Media Make a chart to analyze the persuasive elements in ads.

  Commercial or Ad	Images	Appeals	Persuasive Language	Propaganda	Evidence
  Jo’s Pizza	pizza slices, happy customers	“Aren’t you hungry?”	“finest cheeses” “tastiest sauce”	“Everyone loves Jo’s Pizza”	“voted #1 five years running”

• 2 Discuss Media Persuasion As a group, discuss what you discover about food advertising. Which are the most effective ads? Why?